Lexus | All In

For those passions in life that you can’t help but be obsessed about, you go all in. Something Lexus could identify with after toiling over one of their own passions—the Lexus IS sport sedan. So for this campaign, instead of casting actors, we used real-life enthusiasts known for going all in with their passion on social media.

Social

We created a full-blown social campaign that was hyper-targeted with different influencers reaching different sub-cultures. Here are three of the many, many, many said videos.

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