Levi’s | The Floor Is Yours
There are those who watch things happen, and those who make things happen. This campaign celebrated the latter.
Step one was a launch film featuring an unreleased track from Grammy-winning artist Kaytranada. Step two was hosting an open casting call on Social, inviting people to share a video with their sweet dance moves as an audition to be in the official music video for the new track. Inspiring people to not just watch it, but be in it.
Sadly, due to an unexpected licensing issue with the record label, step two and the music video never happened. So please enjoy the launch film below, and then if you wouldn’t mind, imagine an internet-breaking music video for a Grammy-winning artist, starring crowdsourced go-getters from social media. Thank you.
