For the launch of a brand new Lexus model, the aim was to reach a younger crowd in an unexpected way, while disrupting the Super Bowl—but without spending big bucks on an actual TV spot.
*WARNING: This is just a pitch video for the idea, one that the clients saw and decided they did not like. But I still like it, so I’ve included it here as an example of the type of work I’d like to make. God bless.
